Elite Flow Plumbing — Multi-Location Home Services
How we took a stagnating regional plumbing franchise and scaled their organic territory across 12 hyper-competitive USA metros in under 8 months.
Location: USA (National + 12 Local Markets) · Timeframe: 8 Months
Traffic: +412%
Booked Jobs: +285%
ROI: 14x
The Challenge
Elite Flow was spending over $40,000/mo on Google LSA but their organic footprint was virtually non-existent. Their Google Business Profiles were cannibalizing each other, and service pages lacked hyper-local relevance for the Maps 3-Pack.
The Strategy
Audited and restructured 12 separate GBPs to eliminate geographic overlap.
Deployed programmatic, hyper-local service landing pages for 150+ micro-cities.
Implemented strict citation parity across 70+ tier-1 national directories.
Launched a velocity-based review acquisition campaign generating 500+ real reviews.
The Results
Within 8 months, Elite Flow broke into top 3 Maps positions for "emergency plumber" across all 12 metros. Organic traffic surged 412%, allowing them to reduce LSA spend by 60% while simultaneously increasing booked jobs by 285%.