Elite Flow Plumbing — Multi-Location Home Services

How we took a stagnating regional plumbing franchise and scaled their organic territory across 12 hyper-competitive USA metros in under 8 months.

Location: USA (National + 12 Local Markets) · Timeframe: 8 Months

• Traffic: +412%
• Booked Jobs: +285%
• ROI: 14x

The Challenge

Elite Flow was spending over $40,000/mo on Google LSA but their organic footprint was virtually non-existent. Their Google Business Profiles were cannibalizing each other, and service pages lacked hyper-local relevance for the Maps 3-Pack.

The Strategy

• Audited and restructured 12 separate GBPs to eliminate geographic overlap.
• Deployed programmatic, hyper-local service landing pages for 150+ micro-cities.
• Implemented strict citation parity across 70+ tier-1 national directories.
• Launched a velocity-based review acquisition campaign generating 500+ real reviews.

The Results

Within 8 months, Elite Flow broke into top 3 Maps positions for "emergency plumber" across all 12 metros. Organic traffic surged 412%, allowing them to reduce LSA spend by 60% while simultaneously increasing booked jobs by 285%.