Master the technical and content-level on-page factors that determine 60% of your website's ability to rank. This is the checklist our team runs on every client site, every single month.
By Prime Reach Editorial · December 5, 2026 · 16 min read
50-60 characters. Primary keyword near the start. Unique per page. No keyword stuffing. Brand name at the end for high-competition terms.
Max 155 characters. Include primary keyword naturally. Clear value proposition. Soft CTA ("Get your free audit"). Unique per page.
ONE H1 per page. H2 for major sections. H3 for sub-points within H2s. Primary keyword in H1. Related secondary keywords in H2/H3.
Topical completeness, semantic keyword coverage (not exact repetitions), E-E-A-T signals (author bylines, data citations, case studies). Google's helpful content system rewards pages that demonstrate genuine expertise and first-hand experience.
Images: descriptive alt text, WebP/AVIF format, lazy loading (loading="lazy"), explicit width/height for CLS.
Internal Links: keyword-rich anchor text, no broken links, every important page within 3 clicks.
URLs: short, descriptive, hyphens not underscores, canonical tags.
Need a professional audit? Our SEO optimization team runs this checklist on every client site monthly.
LCP: < 2.5 seconds. INP: < 200ms. CLS: < 0.1. These are official Google ranking inputs since the Page Experience Update and continue to grow in importance. Our SEO web design service ensures your site meets all Core Web Vitals thresholds.
Title tag for keyword relevance. Then H1, meta description, page speed, content depth.
Audit quarterly. Update on measurable ranking/traffic drops.
Yes — official Google ranking input since Page Experience Update.
Same fundamentals + city-specific keyword targeting + LocalBusiness schema.